CASE STUDY
CareerBuilder Mobile App Redesign
MY ROLE
PLATFORMS
Lead Designer
Native App - iOS, Android
YEAR
PERFORMANCE INCREASE
2019-2020
N/A Currently being developed
Problem
Over the last year, there has been a steady decline in users interacting with the CareerBuilder mobile app. The app has been worked on by many different designers and developers over the years giving it an inconsistent look with different sized buttons, text, and colors. In 2018, a real differentiator was created for the app, incorporating AR technology for job seekers. This allowed users to actually see jobs and where they were located as they walked around places such as the mall.
CAREERBUILDER MOBILE APP BEFORE REDESIGN
Key Drivers
CareerBuilder needed to update its app to keep up with all of their competitors. The app had a great piece of functionality with AR Job Search, however, the rest of the app was lackluster. There was also a disconnect from what was offered on the web and what was offered in the app. Users who saved jobs on the app could not see those saved jobs on the web. With goals to increase EOI, addressable audience and resume uploads, it was time for a complete redesign.
UPDATE APP TO CONSISTENT & MODERN UI/UX
An updated app for CareerBuilder Job Seekers that surpasses our competitors (Indeed, Monster, ZipRecruiter, Glassdoor) making it easy for consumers to find jobs.
SIMPLIFY KEY TASKS FOR JOB SEEKERS
CareerBuilder job seekers want more information before applying to jobs. I needed to highlight the location, company information, and make the apply call-to-actions easy for users to find.
INCREASE EOI,RESUME UPLOADS & GROW ADDRESSABLE AUDIENCE
Business goals need to be met as well. I had to create a design that not only focused on the user but also increased key metrics for the CareerBuilder product team.
Looking at the competitive landscape - Mobile & Desktop
First, I completed a competitive analysis to see what other apps were offering to job seekers in their mobile apps. During this, I was able to see that most apps were fairly basic. The app that stood out above the rest was Glassdoor. Not only did they have a simple UI, but they offered information that a job seeker needed to know before applying to jobs. Company information, ratings, benefits of working for the company, key salary information for job titles and more. CareerBuilder's mobile app offered none of these.
Initial Wireframes
After completing the competitive analysis, I worked with the product and user research teams to better understand what our users were saying about our existing app.
FEEDBACK FROM JOB SEEKERS
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Dated look and feel to the app
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Lacking useful information to decide if users want to apply
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Want a simpler way of searching for jobs
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Want to know specific locations
MAIN GOALS PRODUCT WANTED TO ACHIEVE
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Increase app downloads and usage
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Increase resume uploads
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Increase overall EOI
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Increase addressable audience
Once I had created wireframes for a flow that lead the users from the entry of the app to applying for a job, the UXR team ran some moderated sessions to understand if users understood the changes and updates to the app. Overall 85% of users were very excited about the updates and understood how to navigate with ease. After this confirmation, I continued to update the rest of the app so that it was all consistent.
Final Designs
USER WANTS / MAP VIEW & JOB RESULTS PAGE / COMMUTE TIME
After all of the user feedback and research that was conducted, I landed on these final designs. When a user lands in the app for the first time, I added a modal that lets the user know how many jobs are in their current location. The modal asks the user what they are looking for to narrow the results down to a more reasonable and tailored results view. Another key feature I added for our users, is the ability to view jobs on a map.
Many of our users are looking for jobs in specific areas, not wanting to commute too far for work. This map allows the user to focus on specific areas, and see jobs that match their search/wants criteria. In our research sessions, when users saw the map with jobs on it, they were very excited. This is something our users have been wanting for some time. I also pulled out some of our most used filters and made them 'quick filters' giving the user the option to select '$20/hr' to only see jobs that pay $20+ / hr.
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Another major feature that I wanted to add is the ability for users to search for jobs based on the desired commute time. Many of our users are looking for second jobs, or a side hustle and are not willing to commute far or don't have the transportation necessary to commute long distances. This feature gives users the ability to enter a starting location, select a time they are willing to commute and select the mode of transportation they would be using.
JOB SEARCH RESULTS & JOB DESCRIPTION PAGE
For the job search results page, I've added the local average salary for the job title that has been entered for the search. This gives users an idea of what to expect pay wise for the job they are searching for. If the user has added a preferred commute time, it is displayed as a callout for each job that has a location. Other additions to the results page are logos, hearts - for users to save a job and a brief description of the job for users to decide if they want to learn more about the job.
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On the job description page, I've added a company cover photo to help break up the wall of text. As the user scrolls down they see the location, an estimated salary for the job and recommended jobs for the user to look at. This was all done to be consistent with what is being offered on the web job description page.